Strategy and Success Factors of Business Schools

Download or read book Strategy and Success Factors of Business Schools written by Anne Kathrin Adam and published by Springer. This book was released on 2016-07-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.