Every great business begins with a great business plan! Nearly half of all new businesses fail within the first to years. To beat these odds, your new business

Every great business begins with a great business plan! Nearly half of all new businesses fail within the first to years. To beat these odds, your new business

Packed with information, illustrations, graphs, forms, and worksheets, the Streetwise RM books provide everything business-people need to get up and running in

In a single, well-organized book, industry veteran Don Debelak answers all your questions about developing a marketing plan. And if you're a small-business owne

Award-winning publicist Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, but also how to strate