This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices

To compete effectively today and remain sustainable over the long term, business organizations must create flexible means of generating competitive advantage gi

This book examines the social dimension of sustainability in the wine industry. Social sustainability focuses on people and communities. Contributors explore to

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving natur

This book explores the multi-sensorial world of wine-tasting language, with a specific focus on communicative dynamics between winemakers and ordinary consumers