Around the turn of the millennium it had become painfully evident that development aid, charity or "global business-as-usual" were not going to be the mechanism

"Around the turn of the millennium it had become painfully evident that development aid, charity or "global business-as-usual" were not going to be the mechanis

The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects o

The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom