Targeting Senior Voters

Download or read book Targeting Senior Voters written by Susan A. MacManus and published by Rowman & Littlefield. This book was released on 2000 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seniors are America's most dependable voters; they vote in all elections and contests on the ballot. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with limited sight, hearing, and mobility.