This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketi

This guide to enjoying a Disney vacation late in life points the way to food, lodging, attractions, golf and other sports, and area tourist spots, and devotes a

Marketing is the strongest weapon in the hospitality world today. The aim of this textbook is to help students and professionals make the necessary connection b

Increasingly tourists are seeking learning and educational holidays. This interest has led to the provision of tourism product with some form of learning or edu