Technology Acceptance of Connected Services in the Automotive Industry

Download or read book Technology Acceptance of Connected Services in the Automotive Industry written by Clemens Hiraoka and published by Springer Science & Business Media. This book was released on 2009-09-30 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.