The $1,000,000 Desktop Publishing Idea Book

Download or read book The $1,000,000 Desktop Publishing Idea Book written by Richard Nodine and published by Pacific Print Media. This book was released on 1994 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his large format, 208 page paperback Mr. Nodine makes clear the recommendations on software, hardware & training, but the emphasis of his book is, "how to create & market services & products using desktop techniques." Half of the book deals with ASSIGNMENTS. Going well beyond the typical newletters & resumes, it shows; where to find the most lucrative jobs, how to develop a printing business without a press, how to charge for products, how to structure a network of subcontractors. The second half discusses information PRODUCTS such as directories, local interest books, tourist guides, how-to-manuals, lifestyle & city magazines. It gives guidelines for developing many of these products & discusses the formula for creating a magazine's advertising rate card. The book publishing section includes examples of database & how-to products that can be compiled & marketed by those who lack literary skills. Nodine explains a multi-pronged book marketing strategy including: how to market your book with little or no ad money, how to exploit free publicity, how to market through radio & TV talk shows & how to enlist celebrity endorsements. There is a valuable resource section & appendix packed with convenient forms to copy & use. Pacific Learning Council, 251 Post Street, San Francisco, CA 94108 (415) 391-4135.