The 180 Rule for Integrated Social Selling

Download or read book The 180 Rule for Integrated Social Selling written by Rich Lucia and published by . This book was released on 2014-05-22 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no doubt the world has changed. Buyers have changed how they receive and process information has also changed. Sales methodology there must also change. There is a need, in business development today, greater than ever before to, understand, focus and get closer to our buyers. Random selling techniques, social media and unfocused initiatives will only help to sabotage the best of intentions. There must be a well thought out and executed plan. A plan where each component is integrated and uses a holistic approach to business development. A process that insures you are selling to the best possible prospects and all your actions work together to make these prospects long lasting, profitable customers. That process is Integrated Social Selling and one of the best ways to add clarity to its value is to read Using The 180 rule for Social Selling.