The Advertising Handbook
Author | : Sean Brierley |
Publisher | : Psychology Press |
Total Pages | : 287 |
Release | : 1995 |
ISBN-10 | : 9780415107143 |
ISBN-13 | : 0415107148 |
Rating | : 4/5 (43 Downloads) |
Book Synopsis The Advertising Handbook by : Sean Brierley
Download or read book The Advertising Handbook written by Sean Brierley and published by Psychology Press. This book was released on 1995 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how and why of advertising and places the industry in it's social, political and historical context.