The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and o

This book brings together in one volume wide ranging research into the changing consumption patterns of the aging population and the theoretical and practical i

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and servic

A review of the aging population as food consumers, this book explores the role of nutrition in healthy ageing and the design of food products and services for