The Americanisation of European Business

Download or read book The Americanisation of European Business written by Matthias Kipping and published by Routledge. This book was released on 2002-09-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.