Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains

"Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sus

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser

Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research H