The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headline

This revised edition of Understanding the Business of Media Entertainment is an indispensable guide to the business aspects of the entertainment industry, provi

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business

This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video b

Advancement of the state of scholarship on media management is a three-pronged process. The body of knowledge on which media executives and managers can draw gr