The Centre Brain

Download or read book The Centre Brain written by Steve Adams and published by SPCK. This book was released on 2017-07-20 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: When facing a red light, what can you say to turn it green? Hooking an audience? Sweating in a job interview? The results of what you say aren’t coincidence. Whether you persuade, or not, is down to whether you use the right prompts. The Centre Brain – the body’s action centre – responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. This book explains why your communication works, or doesn’t. Why you prompt action, or don’t. The result of a 20-year quest to discover what prompts action, this book offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will empower you to really make the most of your message. 'This book will help you get to the heart of what makes people and their communication persuasive.' – Ram Gidoomal CBE, international businessman