The Complete Guide to Infomercial Marketing

Download or read book The Complete Guide to Infomercial Marketing written by Timothy R. Hawthorne and published by N T C Business Books. This book was released on 1997 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the history, appeal, strategy, and likely future of the 30- minute advertisements, which target more than just the bored and insomniac. Provides step-by-step formulas to help determine whether or not an infomercial is the right marketing approach for a particular company's product, goals, and budget. Chapters cover topics such as identifying target audience, producing an infomercial, financial realities, and inbound telemarketing. Includes a glossary. Annotation copyrighted by Book News, Inc., Portland, OR