"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs "

Essays discuss the history of advertising, consumer culture, modern electioneering, the development of mass market magazines and the industrialization of space

Consuming Culture in the Long Nineteenth Century aims to bring together detailed analyses of the cultural myths, or fictions, of consumption that have shaped di

Consumer Culture and Society offers an introduction to the study of consumerism and consumption from a sociological perspective. Author Wendy Wiedenhoft Murphy

Over the past half-century, bookselling, like many retail industries, has evolved from an arena dominated by independent bookstores to one in which chain stores