This book explores the distortion of communication online, centered around the theory that the economic policy model of online media is primarily based on the s

"Cover" -- "Title" -- "Copyright" -- "Contents" -- "List of Illustrations" -- "1 Introduction and Overview" -- "2 The History of the Study of the Business of Me

The emergence of new technologies and business models has required a pro-active role from public authorities in defining the rules of evolving markets before is

The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adop

This book, which analyzes the internal and external environment of the media industry, compiles scientific articles, written by 33 authors coming from 13 divers