The Economics of Digital Shopping in Central and Eastern Europe

Download or read book The Economics of Digital Shopping in Central and Eastern Europe written by Barbara Grabiwoda and published by Cambridge University Press. This book was released on 2022-03-03 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformations caused by increasing virtual connectivity reach all business touchpoints, but the surge towards digital technologies is not distributed evenly across European markets, with the Central & Eastern Europe (CEE) region showing the strongest diversity of digital adoption levels. This Element outlines the characteristics of CEE digital markets, along with an additional contextual layer investigating online consumer behaviors. In-depth analysis of the similarities and differences in the region will allow the pace of ongoing digitization to be traced. The authors' objective in delivering this Element is to analyze the opportunities presented by the digital economy in CEE and to provide an actionable outlook for the e-commerce potential within the region's markets. Observations are based on in-depth analysis of dependencies between globalization of consumer behaviors and ongoing barriers to digital adoption caused by both economic and geo-political limitations.