Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, en

This book explores diverse dimensions of innovation in business and finance from a micro as well as macro perspective through various case studies and analyses

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Inform

In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving,