The European Automobile Industry

Download or read book The European Automobile Industry written by James Michael Laux and published by Twayne Publishers. This book was released on 1992 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laux carefully examines how European factory owners emulated American success in production and sales between the wars, how the postwar market boom chipped away at American dominance of the industry, and how Japanese models in turn began to cut into the world market in the competitive 1980s. In this incisive overview, Laux determines that Europe's most successful automaking firms were generally those which identified a market and offered this market a product at a reasonable price.