The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken fro

Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at th

Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in adverti

Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.

Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current m