The Golden Appeal

Download or read book The Golden Appeal written by Steven Screen and published by . This book was released on 2021-09-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is meant to be at your side as you write your fundraising appeals.The most effective fundraising appeals have specific ingredients and follow a proven recipe.I call these appeals 'Golden Appeals.' This book will teach you the recipe.You'll also learn 8 of the most common types of appeals with ingredients that hurt fundraising. You'll learn how to filter out these extra or flawed ingredients from your Golden Appeal.To help you after you've written your appeal, I've included a checklist at the end of this book to make sure you have the right ingredients in the right order. Refer to this checklist every time you write an appeal. It will help you bring in lots of donations.