The Growth Drivers

Download or read book The Growth Drivers written by Andy Bird and published by John Wiley & Sons. This book was released on 2011-12-12 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.