THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING
| Author | : Grzegorz Mazurek |
| Publisher | : Poltext |
| Total Pages | : 388 |
| Release | : 2016-08-31 |
| ISBN-10 | : 9788389437662 |
| ISBN-13 | : 838943766X |
| Rating | : 4/5 (62 Downloads) |
Book Synopsis THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING by : Grzegorz Mazurek
Download or read book THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING written by Grzegorz Mazurek and published by Poltext. This book was released on 2016-08-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.
