The Impact of YouTube on U.S. Politics

Download or read book The Impact of YouTube on U.S. Politics written by LaChrystal D. Ricke and published by Lexington Books. This book was released on 2014-08-14 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.