The Innovation Zone

Download or read book The Innovation Zone written by Thomas M. Koulopoulos and published by Nicholas Brealey. This book was released on 2011-01-11 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invent less. Innovate more. And join the next generation of successful global players. Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the companyâ??customer relationship, and carve out a path to global business success? Profiling dozens of todayâ??s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.