The International Handbook of Market Research Techniques

The International Handbook of Market Research Techniques
Author :
Publisher : Kogan Page Publishers
Total Pages : 6
Release :
ISBN-10 : 0749438657
ISBN-13 : 9780749438654
Rating : 4/5 (57 Downloads)
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Book Synopsis The International Handbook of Market Research Techniques by : Robin Birn

Download or read book The International Handbook of Market Research Techniques written by Robin Birn and published by Kogan Page Publishers. This book was released on 2002 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition in 1990 marketing research has moved on and in an international sense the Internet is now taking on an increasing importance. This third edition provides new insights into international market research techniques and modelling.


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