The Luxury Market in Brazil
Author | : C. Diniz |
Publisher | : Springer |
Total Pages | : 195 |
Release | : 2014-06-12 |
ISBN-10 | : 9781137432568 |
ISBN-13 | : 113743256X |
Rating | : 4/5 (68 Downloads) |
Book Synopsis The Luxury Market in Brazil by : C. Diniz
Download or read book The Luxury Market in Brazil written by C. Diniz and published by Springer. This book was released on 2014-06-12 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.