The Macintosh Way
| Author | : Guy Kawasaki |
| Publisher | : HarperCollins Publishers |
| Total Pages | : 228 |
| Release | : 1990 |
| ISBN-10 | : PSU:000025471830 |
| ISBN-13 | : |
| Rating | : 4/5 (30 Downloads) |
Book Synopsis The Macintosh Way by : Guy Kawasaki
Download or read book The Macintosh Way written by Guy Kawasaki and published by HarperCollins Publishers. This book was released on 1990 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
