The Market Segmentation Workbook
| Author | : Sally Dibb |
| Publisher | : Cengage Learning |
| Total Pages | : 0 |
| Release | : 1996 |
| ISBN-10 | : 0415118921 |
| ISBN-13 | : 9780415118927 |
| Rating | : 4/5 (21 Downloads) |
Book Synopsis The Market Segmentation Workbook by : Sally Dibb
Download or read book The Market Segmentation Workbook written by Sally Dibb and published by Cengage Learning. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
