The Marketing Director's Handbook

The Marketing Director's Handbook
Author :
Publisher : The Marketing Directors
Total Pages : 402
Release :
ISBN-10 : 9780955886010
ISBN-13 : 0955886015
Rating : 4/5 (10 Downloads)

Book Synopsis The Marketing Director's Handbook by : Guy Tomlinson

Download or read book The Marketing Director's Handbook written by Guy Tomlinson and published by The Marketing Directors. This book was released on 2008 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success.


The Marketing Director's Handbook Related Books

The Marketing Director's Handbook
Language: en
Pages: 402
Authors: Guy Tomlinson
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: The Marketing Directors

DOWNLOAD EBOOK

The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly u
Handbook of the Economics of Marketing
Language: en
Pages: 634
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2019-09-19 - Publisher: Elsevier

DOWNLOAD EBOOK

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, p
Director's Handbook
Language: en
Pages: 523
Authors: Frank M. Placenti
Categories: Business & Economics
Type: BOOK - Published: 2017 - Publisher: American Bar Association

DOWNLOAD EBOOK

As directors continue to grapple with ever expanding agendas and complex issues in the boardroom, the Director's Handbook provides a valuable practical resource
Handbook of Marketing Strategy
Language: en
Pages: 529
Authors: Venkatesh Shankar
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi
Handbook of Marketing
Language: en
Pages: 618
Authors: Barton A Weitz
Categories: Business & Economics
Type: BOOK - Published: 2006-08-11 - Publisher: SAGE

DOWNLOAD EBOOK

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domain