The Marketing Director's Handbook

The Marketing Director's Handbook
Author :
Publisher : The Marketing Directors
Total Pages : 402
Release :
ISBN-10 : 9780955886010
ISBN-13 : 0955886015
Rating : 4/5 (10 Downloads)

Book Synopsis The Marketing Director's Handbook by : Guy Tomlinson

Download or read book The Marketing Director's Handbook written by Guy Tomlinson and published by The Marketing Directors. This book was released on 2008 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success.


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