The Marketing Maven Method: Secrets of a Maven

Download or read book The Marketing Maven Method: Secrets of a Maven written by Lindsey Carnett and published by . This book was released on 2023-12-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You shouldn't have to wonder whether an expensive marketing campaign will connect with your target audiences. With The Marketing Maven Method, you won't. You'll know exactly what you should do, how and why you should do it, and how to measure your results. Throughout this book, you'll read about the different tactics used in each step of the Marketing Maven Method to take the guesswork out of marketing and get win after win for your business. Insights360 is the first phase of The Marketing Maven Method. This step is all about uncovering key insights about your industry and competitors. In this section, you'll learn how to highlight the most vulnerable channels to take market share from your competitors and map the path of least resistance for fast revenue growth. Strategy360 is the second phase of The Marketing Maven Method. After completing your Insights360 deep dive marketing research, it's time to turn those new insights into an actionable marketing roadmap. In this section, you'll learn how to use your research data and consumer personas to document specific tactics that encourage your audiences to take action. The last phase of The Marketing Maven Method is Implementation360-where the rubber meets the road. This is where we put all the key learnings from Insights360 and Strategy360 into action. During this section, you'll read about the different techniques used to execute the marketing strategies and to help you attain your desired outcomes.