Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention sp

Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today re

This book will introduce you to a broad range of speech starters, using dozens of real-life examples and original suggestions. You will find opens intended to s

Offers advice for CEOs to respond to scandals, unsubstantiated reports, Internet rumors, and other crises that could damage a company's reputation and explains

A perfect companion to any triathlon training program, The Triathlete’s Training Diary offers an ideal way for you to plan, record, and better understand your