The Mind Share Market

The Mind Share Market
Author :
Publisher : Pujol Enterprises LLC
Total Pages : 134
Release :
ISBN-10 : 9781456355951
ISBN-13 : 1456355953
Rating : 4/5 (51 Downloads)

Book Synopsis The Mind Share Market by : Nicolas Pujol

Download or read book The Mind Share Market written by Nicolas Pujol and published by Pujol Enterprises LLC. This book was released on 2011-03-08 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive reference on free vs. paid business models. Marketing has been practiced for centuries around one central tenet: creating an effective message to potential customers so as to generate sales and profits. This method, while proven, is flawed by incompleteness: the message carries no value; only what is sold does. In recent decades, marketers added value to advertising and created so-called "free products". The Mind Share Market uncovers this hidden customer segment that can make or break a business. Through the story of Maria Ezrati, CEO of Etymologic Corporation and over 15 real world examples, executives and managers in all industries will find a philosophical and practical blueprint to understand the dynamics of a zero price.


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