The Network Challenge (Chapter 24)

The Network Challenge (Chapter 24)
Author :
Publisher : Pearson Education
Total Pages : 39
Release :
ISBN-10 : 9780137015542
ISBN-13 : 0137015542
Rating : 4/5 (42 Downloads)

Book Synopsis The Network Challenge (Chapter 24) by : Kevin Werbach

Download or read book The Network Challenge (Chapter 24) written by Kevin Werbach and published by Pearson Education. This book was released on 2009-05-19 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telecommunications is a networked business, yet it traditionally has resisted a network-based view in its strategies and business models. In this chapter, Kevin Werbach explores this paradox, contrasting the worldview of Monists such as AT&T, who see the infrastructure as inseparable from the network, and Dualists such as Google, who see the network and its applications as distinct from the underlying infrastructure. Not surprisingly, AT&T is a proponent of “tiered access” whereas Google argues for “network neutrality.” Finally, Werbach examines how a more modular future might bridge the gap between those who seek to own and capitalize on the network and those who seek to expand it through more neutral offerings.


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