This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers the

Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explo

While the number of domestic leisure travelers has increased dramatically in reform-era China, the persistent gap between urban and rural living standards attes

These guidelines from the China Tourism Academy and UNWTO offer valuable insights into the factors motivating Chinese tourists to travel. It also presents a val

A pocket dictionary with vital vocabulary, phrases, and information for travelers. Filled with common Chinese Mandarin phrases and everyday vocabulary, this is