The Play Theory of Mass Communication

The Play Theory of Mass Communication
Author :
Publisher : Transaction Publishers
Total Pages : 252
Release :
ISBN-10 : 1412838266
ISBN-13 : 9781412838269
Rating : 4/5 (66 Downloads)

Book Synopsis The Play Theory of Mass Communication by : William Stephenson

Download or read book The Play Theory of Mass Communication written by William Stephenson and published by Transaction Publishers. This book was released on with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The literature on mass communication is now dominated by "objective sociological "approaches. What makes the work of Stephenson so unusual is his starting points: his frank willingness to adopt a "subjective "and "psychological "approach to the study of mass communication. In short, this is an internal analysis of how communication processes are absorbed by individuals. The theory of play is not a doctrine of frivolity, but rather a way in which Stephenson gets at such sensitive areas of communication theory as what is screened out and why. Without a notion of the play element in communication one would be led to imagine that every televised docudrama would be immediately lived out by every adolescent. Clearly, this is not the case. People can distinguish quite well between imaginary and real events in mass communication contexts. "The Play Theory of Mass Communication "is a work that studies subjective play, how communication serves the cause of self-enhancement and personal pleasure, and the role of entertainment as an end in itself. In short, for those who are tired of cliche-ridden volumes on the political hidden messages and meanings of communication, or the economic management of media decisions, this volume will come as a refreshment, a piece of entertainment as well as instruction. But with all the emphasis "on "aspects, Stephenson's volume is shrewdly political. He takes up themes ranging from the reduction! of international tensions to the happily alienated worker to such pedestrian events as the reporting of foreign Soviet dignitaries in their visits to democratic cultures. This is, in short, an urbane, wise book--sophisticated in its methodology and critical in its theorizing.


The Play Theory of Mass Communication Related Books

The Play Theory of Mass Communication
Language: en
Pages: 252
Authors: William Stephenson
Categories: Language Arts & Disciplines
Type: BOOK - Published: - Publisher: Transaction Publishers

DOWNLOAD EBOOK

The literature on mass communication is now dominated by "objective sociological "approaches. What makes the work of Stephenson so unusual is his starting point
Essentials of Mass Communication Theory
Language: en
Pages: 226
Authors: Arthur Asa Berger
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1995-07-05 - Publisher: SAGE

DOWNLOAD EBOOK

'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year stud
McQuail's Mass Communication Theory
Language: en
Pages: 633
Authors: Denis McQuail
Categories: Social Science
Type: BOOK - Published: 2010-03-12 - Publisher: SAGE Publications

DOWNLOAD EBOOK

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and
The Handbook of Media and Mass Communication Theory
Language: en
Pages: 1002
Authors: Robert S. Fortner
Categories: Social Science
Type: BOOK - Published: 2014-03-10 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theo
Mass Communication Theory
Language: en
Pages: 0
Authors: Stanley J. Baran
Categories: Mass media
Type: BOOK - Published: 2003 - Publisher: Cengage Learning

DOWNLOAD EBOOK

This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written w