The Politics of Time and Youth in Brand India

The Politics of Time and Youth in Brand India
Author :
Publisher : Anthem Press
Total Pages : 158
Release :
ISBN-10 : 9781783083534
ISBN-13 : 1783083530
Rating : 4/5 (34 Downloads)

Book Synopsis The Politics of Time and Youth in Brand India by : Jyotsna Kapur

Download or read book The Politics of Time and Youth in Brand India written by Jyotsna Kapur and published by Anthem Press. This book was released on 2014-12-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.


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