The PR Crisis Bible
| Author | : Robin Cohn |
| Publisher | : Macmillan |
| Total Pages | : 362 |
| Release | : 2000-11-11 |
| ISBN-10 | : 0312252307 |
| ISBN-13 | : 9780312252304 |
| Rating | : 4/5 (07 Downloads) |
Book Synopsis The PR Crisis Bible by : Robin Cohn
Download or read book The PR Crisis Bible written by Robin Cohn and published by Macmillan. This book was released on 2000-11-11 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice for CEOs to respond to scandals, unsubstantiated reports, Internet rumors, and other crises that could damage a company's reputation and explains the necessity of quick, responsible reactions when disaster strikes.
