The Preference-Driven Lead User Method for New Product Development

Download or read book The Preference-Driven Lead User Method for New Product Development written by Alexander Sänn and published by Springer. This book was released on 2017-02-18 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.