The Pricing and Revenue Management of Services
| Author | : Irene C.L. Ng |
| Publisher | : Routledge |
| Total Pages | : 232 |
| Release | : 2007-07-26 |
| ISBN-10 | : 9781134267439 |
| ISBN-13 | : 1134267436 |
| Rating | : 4/5 (39 Downloads) |
Book Synopsis The Pricing and Revenue Management of Services by : Irene C.L. Ng
Download or read book The Pricing and Revenue Management of Services written by Irene C.L. Ng and published by Routledge. This book was released on 2007-07-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye
