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The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-def
New Product Development
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Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of
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In this book Ian Goldin shows how the understanding of how nations escape poverty and achieve economic and social progress has changed as the pendulum has swung
Something Really New
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New Product Development
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Covers the entire process of product development from idea to launch without missing a step!