"Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you

Is your brand a hedgehog? Is it a fox? It could be a combination of both: a hedgefox. In the Rise of Hedgefox Brands, you will learn how our current neuroscienc

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really wor