The ROI Fieldbook
| Author | : Patricia Pulliam Phillips |
| Publisher | : Routledge |
| Total Pages | : 401 |
| Release | : 2007 |
| ISBN-10 | : 9780750676229 |
| ISBN-13 | : 0750676221 |
| Rating | : 4/5 (29 Downloads) |
Book Synopsis The ROI Fieldbook by : Patricia Pulliam Phillips
Download or read book The ROI Fieldbook written by Patricia Pulliam Phillips and published by Routledge. This book was released on 2007 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying CD-ROM contains ... "dozens of tools, instruments, and templates ... [and] a thorough case study which is aligned with each fieldbook chapter to present how the ROI process and guiding principles are applied ... [and] interactive material such as "Are you ready for ROI?"--A self-assessment test. Other material includes templates for data collection, ROI analysis plan, action plan, and a cost summary sheet."--Page 4 of cover.
