Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, appro

Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, appro

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplin