The SAGE Handbook of Digital Marketing

The SAGE Handbook of Digital Marketing
Author :
Publisher : SAGE
Total Pages : 593
Release :
ISBN-10 : 9781529784480
ISBN-13 : 1529784484
Rating : 4/5 (80 Downloads)
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Book Synopsis The SAGE Handbook of Digital Marketing by : Annmarie Hanlon

Download or read book The SAGE Handbook of Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-10 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.


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