Trade Show and Event Marketing

Trade Show and Event Marketing
Author :
Publisher : Texere
Total Pages : 376
Release :
ISBN-10 : UCLA:L0090878554
ISBN-13 :
Rating : 4/5 (54 Downloads)

Book Synopsis Trade Show and Event Marketing by : Ruth P. Stevens

Download or read book Trade Show and Event Marketing written by Ruth P. Stevens and published by Texere. This book was released on 2005 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.


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