The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are a

Over the last decade there has been a dramatic increase in publications on media and translation. In fact, there are those who believe that so much has been pub

Much has been written about the marketing aspects of promotional material in general, and several scholars (particularly in linguistics) have addressed question

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and pr

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis