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Trust the Brand - Corporate Reputation Management in Private Banking
Language: en
Pages: 149
Authors: Verena A. Knipp
Categories: Business & Economics
Type: BOOK - Published: 2009-10 - Publisher: Diplomica Verlag

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Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communicatio
Reputation Capital
Language: en
Pages: 401
Authors: Joachim Klewes
Categories: Business & Economics
Type: BOOK - Published: 2009-10-13 - Publisher: Springer Science & Business Media

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• ... release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. •
Reputation Management
Language: en
Pages: 257
Authors: Andrew Hiles
Categories: Business & Economics
Type: BOOK - Published: 2011-12-19 - Publisher: A&C Black

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Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and q
Corporate Reputation and Competitiveness
Language: en
Pages: 296
Authors: Rosa Chun
Categories: Business & Economics
Type: BOOK - Published: 2005-09-29 - Publisher: Routledge

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This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media
Reputation Management
Language: en
Pages: 291
Authors: Sabrina Helm
Categories: Business & Economics
Type: BOOK - Published: 2011-08-29 - Publisher: Springer Science & Business Media

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Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure